Black Hat SEO techniques are BAD and Google is on to you if you try!
Long gone are the days of trying to hide content, META / Keyword Stuffing, Link Farms and Doorway / Gateway Pages. These examples of previously ‘effective’ methods for SEO are now potentially extremely damaging to your website search engine results. There are still SEO companies using these techniques and although they may result in a short term benefit, will undoubtedly be discovered and result in your website being severely penalised by the major search engines.
Google for example has very clearly stated its web spam policy “Any website caught using the infamous black hat SEO strategies to beat the system risks falling off the face of SERPs.” You have been warned!
All our SEO and Internet Marketing Strategies utilise ‘White Hat’ techniques, focusing on Quality Content, a Great User Experience, Social Sharing, Structured (Semantic) Mark Up, correctly used Titles and META Data, as well as good quality, High Page Rank Links.