Website Analytics & Campaign Performance

Measurement of your website analytics and marketing campaign performance is a critical part of your overall strategy. The results should form the basis for future design and functional enhancements and support targeting future marketing campaigns.

All too often we see and hear about website owners who are either not measuring their website analytics or digital marketing campaign performance in any way, or more worryingly, that the information they are provided is inaccurate, not relevant, presented poorly and even (in some cases) skewed to protect the ‘credibility’ of the agency, rather than provide the real truth to the client.

THIS IS NOT HOW WE WORK!

Having considerable business information metrics, reporting and dashboard experience, all of our analytics, metrics, KPIs, reports and dashboards are based on ACCURATE, RELEVANT and TIMELY information, provided in a FULLY TRANSPARENT way.

We will identify the key metrics that are specifically important for your website and marketing campaigns, then measure, analyse, report and dashboard the really important performance information that will inform you and steer the best decisions.

If you are an existing client and have login details for your online reporting and dashboard services, please click on the button to go to our client login page.

Performance Channels

Performance Channels are the specific areas for which we can access data for your website and marketing campaigns. There are three distinct channels we use, summarised with some example data sources below.

Website Channels

  • Search Engine Optimisation
  • Website Auditiing
  • Keyword Ranking in Google Search Results
  • Traffic & User Experience
  • Conversion Rate

Paid Marketing Channels

  • Google AdWords PPC Campaigns
  • Email Marketing Campaigns
  • Facebook Ads
  • LinkedIn Ads

Social Media Channels

  • Facebook
  • Twitter
  • Instagram
  • Google+
  • YouTube
  • LinkedIn

To find out more about our transparent reporting and dashboards, please call us on 0800 043 8001, or complete our quick contact form.

We look forward to working with you.