Measurement of your website analytics and marketing campaign performance is a critical part of your overall strategy. The results should form the basis for future design and functional enhancements and support targeting future marketing campaigns.
All too often we see and hear about website owners who are either not measuring their website analytics or digital marketing campaign performance in any way, or more worryingly, that the information they are provided is inaccurate, not relevant, presented poorly and even (in some cases) skewed to protect the ‘credibility’ of the agency, rather than provide the real truth to the client.
THIS IS NOT HOW WE WORK!