Despite the importance of the internet, websites and digital marketing to all business today, nearly 50% of businesses still don’t have a clear digital strategy.
A lack of clarity in online digital media and marketing activity, means that you probably don’t have clear goals or the right measurements in place to know how well it’s working for your business.
Even worse, you may be investing in the wrong tactics, so not only will your competitors gain further advantage, but you’ll be wasting your hard earned money too.