Google’s next big update is going to target non-mobile friendly websites and is being rolled out this month. This is a big one, and could affect a large portion of your web traffic and SEO results.
In the last few years, mobile traffic has increased dramatically. It’s speculated that more than 50% of Google searches are performed on mobile devices. Even Google is saying this update is going to have a bigger effect on search rankings than Panda or Penguin, the biggest updates Google has ever launched.
The problem is many sites are not responsive, meaning that they were only built for desktop computers and are hard to navigate and / or view on mobile devices.
Google doesn’t want to serve up results that are not mobile user friendly, so they are implementing a new algorithm change to demote sites that aren’t capable of being used on phones and tablets. In addition, Google has said that there is no degree of ‘mobileness’ – it’s either yes or no.
If your website is responsive, relax and pour yourself a cup of tea.