We have collected the most reliable prediction to showcase what is trending in web development for the coming year. If you are looking forward to building or revamp your business website, then this article is a must-read for you.
The trends keep changing at a very fast rate. In order to be successful and build a brand, it is a must to keep track of the changes in Website Design & Development trends.
By exploring the trends of tomorrow and implementing those before everyone does, your business can achieve great success.
Here are some of the top web development trends that we believe will have a significant impact on the industry in 2018.
Interactive Chatbots
When it comes to business, it is very important to stay in touch with the clients and users all the time. Chatbots allow for both written as well as oral conversation through your website.
Your website can be contacted at anytime from anywhere without the need for a permanently manned customer service department. Chatbot development is going to pick up in 2018, as the progressive research has increased, the accuracy and human-like tendency for chatbots has developed.
Chatbots are designed to answer most frequent and common questions of customers, as a solution to their queries. Customers would be redirected to information pages or the relevant web page. Additionally, if the customer is in need of completing an online transaction, Chatbots can also come to the rescue.
Push Notification in Websites
Push notification is a robust tool which is used by many companies to send direct information to their users. The user can get notified instantly with push notification regarding the change in sales, score of cricket or just a traffic update.
Push notification is an excellent way to communicate with the users on a website, the method is very innovative and is likely to increase the overall audience engagement without incurring any additional cost. The user needs to authorise the notification to get started.
This feature is surely going to show up more frequently and poke you when you pass by your favourite store in 2018.
Progressive Web Apps
Nowadays, most of us use a smartphone and are no doubt addicted to one or another app, as it is quick to access, simple to use and easy to understand. The same format is incorporated in Progressive Web Applications.
These web applications can be used similar to that of mobile applications but they are actually websites.
With reduced dependency on the mobile-only environment and increased freedom of logging in from any devices, web apps have many features which are attracting business towards them. They can also provide the user with an ‘app like’ experience, the user can work offline too, and the information is stored in the cache.
As almost all industries and now adopting Progressive Web Apps, 2018 could be flooded with amazing web apps to increase user-friendliness and engagement.
Artificial Intelligence
Artificial intelligence has gained incredible popularity last year, with the trend continuing this year too. It remained the most searched keyword as per Google’s search term analysis.
Artificial intelligence is taking the world by storm, by increasing the communication online with the help of neural network technology. With no shadow of doubt, AI development and its use in web products will increase.
And finally, AI will increase the overall productivity across different industries and also promote economic developments.
PHP 7
PHP is the most loved scripting open source language by developers due mainly to its simplicity.
PHP 7 is a great tool to develop efficient Content Management Systems. PHP code can be integrated across different platforms as it provides complete flexibility to the developer.
PHP is versatile and offers different add-ons, extensions, and frameworks. If you want to create a website at an affordable price point, then PHP is the first choice as it supports demand open source databases.
This is the reason why WIZZOO Macclesfield Website Designers prefer the PHP programming language for Content Management Systems. It is a simple, instant and open source to develop alluring websites.
Solo page websites
There are websites which have all information on one web page. In order to visit a particular section, you simply need to scroll or click on the link.
Basically, all the information is available on one long page. These websites are very simple to understand as well as navigate.
The best part is, single page website concept is a hit when it comes to smartphones. You can easily scroll and navigate to the desired section by just tapping on the link.
Additionally, the development is not heavy on the pocket. SEO-friendliness of these websites is another plus point.
More small businesses will consider having single page website in 2018, making it a potential web development trend for the year.
User Behaviour Tracking
Businesses are looking for more insights and hence, integration of tracking scripts and tools will get even more attention from developers as well as website owners.
Until recently, Google Analytics has been the most commonly used tool to keep a track on user behaviours. There are also other prominent tools like WordPress which allows inclusion of third-party tools to track user behaviour.
From 2018, Machine Learning, AI, deep learning, and NLP tools will be preferred more for the tracking of such information.
For better sales and revenues, it is crucial to track how different users react to different part of your website. With more details about user behaviour, you will be incorporate changes to serve them better.
Hence, behaviour and experience tracking will surely increase.
E-commerce
E-commerce is the most booming industry with strong players and there is a forever-incremental shift in this sector. This year will no doubt be no different.
The e-commerce websites will start collecting more information of users and their preference based on the history of their search and behaviour. There are already many online stores which showcase relevant products to the users based on their preferences, but the trend will increase further in 2018.
In short, you can expect more accurate search results and suggestions for shopping; Cool, no?
Apart from these trends, the website design and development sector may surprise us with some never-thought innovations or changes in the industry. So, keep an eye on our latest news to stay updated with them.
If you would like any further information on our services, as well as the trends outlined in this news post, please drop us an email, call us or use our contact form.
